Introduce Your Product Line with Product Sticker
Product sticker is very important for business. Its presence becomes a signifier of one product with the other same products. A good product sticker design will give a strong impression to the customer memory. Even from far, customer can recognize it. It is affected by the dominant color selection, iconic picture, and the whole interesting design. That is the importance of product sticker for products you have been marketing now.
The shape of product sticker is defined by the packaging type. For instance, pomade product with its iconic circle can packaging will be labeled by a circle product sticker too, chips product with pouch packaging will be much freer to choose any shape of stickers, and beverage product with bottle packaging will need a rectangle sticker that is wrapped around it. The use of product sticker is common being used by any business, started from foods, cosmetics, pharmaceutical, and etc.
Advantages of Product Sticker for Customer
One aspect of a product is surely created for a reason. Product sticker generally becomes an area for company to write all the information related to the product. Here are some advantages of product sticker that let customer to know:
1. Product name
Product name for costumer is quite important. In a situation where there are two products with the same function but different quality, customer can quickly say the wanted product name. Moreover, the product name is the main identity that can replace the name of the selling product type. For instance, carbonated beverage is more recognized as Coca-cola.
2. Netto
The Netto information is necessary for your buyer. The size of font of this information is indeed small but it is quite helpful. Buyer can decide how many item should be bought, let’s say, for a month use. Bath soap with a specific Netto probably should be bought two for a month use.
3. Ingredients
Buyers are now smart. The ingredients knowledge is necessary to be written on to provide the transparency between manufacturers and buyers. For instance, by the presence of ingredients buyers that cannot eat nuts from allergy will be avoided from the unexpected accident.
4. Nutrition
Just like ingredients, nutrition information is also important. One adult person needs 1500-2000 calories per day. With the nutrition white label, the customer knows how much calories will be consumed. It is important especially for ones on diet. The unused exceeding calories results in obesity.
5. How to use
Not all customers have ever used the product you sell. Therefore, it is crucial to attach how to use it on the product. Not everyone knows how to use conditioner the complimentary of shampoo. That is why the words like “use when your hair is dry” is critical to be written on conditioner product.
6. Expiration date
The manufacturers and customers should have a good relationship. It can be started by including the expiration date that means protecting the customers. When they feel protected, they will love the product they use more. This expiration date is important for customers to avoid toxication or other side unwanted effects of the expired products.
7. Halal label
With halal label, muslim customers can buy and use the product safely and comfortably. An unclear halal label makes the manufacturers lost its prospective customers.
Tips Creating Memorable Product Sticker
- Color Selection
It should be on the first list. Color will become what is pictured when a brand is being said. Given one saying the giant social media company facebook, surely the cool blue color automatically crossed the user’s minds.
- Choosing the font
The font used on a product sticker also represents the brand character. For automotive company, it is a must to show their brand name with a bold and thick font to show the products’ toughness and durability.
- Material selection
When you are printing the product sticker, check the paper it is used. A textured paper will not suit the small and thin font. Therefore, it would be better to use big font if it will be printed on a rough textured material. It can be consulted with the product sticker making service that handles your custom demand.
- Choosing the finishing type
There are two product sticker finishing types: doff and glossy. Doff or matte is not shiny and does not show any reflections. Glossy is a shiny finishing. Use the glossy one to get your customer’s attention even though the doff or matte is now widely used too.
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